The abrupt move to an almost exclusive home-based working environment at the start of the Covid19 crisis resulted in a new work ethic: back-to-back web calls from your living room or kitchen, across various web conferencing systems, and requiring to handle multilanguage interactions. The onsite in-person meetings were facilitated by the help of interpreters, traditional meeting notes redaction, and lengthy post-meeting analysis and review. In the new virtual environment, it is up to advanced language technologies powered by Artificial Intelligence to solve these issues. Speech to text, neural machine translation and hybrid natural language understanding will automate complex human tasks and replace the more repetitive processes, creating a „digital work companion" that can assist in the next fast-paced remote working environment challenges.

AI-powered marketing has arrived and businesses are looking to harness AI-enhanced capabilities to minimize friction across business processes that are heavily reliant on content. We are thrilled to be taking part in the world's only AI conference dedicated to the sales and marketing journey powered by AI. Come and meet us to learn how Linguistic AI can help you solve the most pressing content challenges. We'll be presenting on Day 2 on the Demo stage. Day 2 // June 13 // 12.10 pm (Don't) Rage Against the Machine: Use Linguistic AI to Increase Content ROI In ten minutes, Mihai Vlad, VP of Linguistic AI Strategy at SDL, will show how a machine-first approach to translation can have real human-first impact!

SDL a global leader in content creation, translation and delivery, today calls on brands to rethink current content strategies, and prepare for a digital future where content supply chains are autonomous, machine-first and human optimized, for greater impact with worldwide audiences, across any language and device. Companies are struggling to handle the growing volume and velocity of content required to engage with global audiences. And it's expected to get worse: 93% say the content they produce will increase in the next two years. SDL's Enabling the Future of Content report addresses these challenges, offering insights on how companies can move towards an autonomous content supply chain of the future, capable of delivering any type of content to global audiences. Peggy Chen, CMO, SDL said, "Engaging with customers globally requires content, and lots of it.

Late last year we hosted SDL's Japan Customer Summit, a one-day event attended by close to 50 of Japan's leading companies from all industries including retail, life sciences, automotive and finance. While the event itself has passed, we wanted to reflect on some of the key highlights that came out of the event and what we heard from a number of industry specialists. The event itself played host to a raft of experts from across SDL, exploring the latest developments in AI and Machine Learning (click here to read part 1 of this blog). This blog looks at the second half of the day, which covered practical use cases and scenarios where we showed how the latest technological developments can offer the greatest impact on a business. Mihai Vlad, VP of Machine Learning, explored the world of Machine Learning, more specifically how the accuracy of Machine Translation affects the ROI of content.